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SEO is the short pronunciation of what is known as Search Engine Optimization. SEO is a tool that can be employed to improve the visibility of a website or a web page in search engine results on search engines like Google, Yahoo, Bing and all such like. The optimization is derived through the organic or natural search results that get displayed when a search is done. It is a tool which can be employed in the place of SEM (Search Engine Marketing) target paid listings.

A site can become one that will receive an increased number of visitors when it appears more frequently in the list that is presented in a search result when users of search engines conduct a search. An increased number of visitors can also be recorded by a site when it gets a higher ranking on the page of the search result than all other sites in its category on the same page. Getting higher ranking in search results and in search pages can be achieved by making use of Search Engine Optimization tool. This makes SEO a marketing strategy that can be used on the internet for any business that has a representation on the net through a website or webpage. When SEO tool is employed for a website, there is a higher likelihood of getting more business done by the increased number of people who visit the site. Hence, more sales can get recorded in the process.

We need to let you know as well that SEO is not used for only Search Engine Optimization; it can also be used to describe some consultants who are called “search engine optimizers. These consultants are people who do the work of optimization of a site or page for others. They are people who can offer optimization of a site as a one off service or as part of a marketing crusade on a larger scale.

SEO is a tool that is normally used by webmasters to make sure their website or webpage or that of the person or organization they work for rank well in search engines.  They get this done in a lot of ways, for example by stuffing their site or page with keywords, getting a site or page indexed, prevent crawling of certain files or directories by spiders and by increasing the prominence of a site or page in a search result in a variety of ways.

We said earlier in this article that SEO is technique used as a good marketing strategy, but we need to point out here that it is not a technique that can be useful for all types of websites or web pages. There are other types of internet marketing strategies that one can employ to get a good ranking in web search results. The choice of the marketing strategy to use will be a thing that will be dependent upon the goals and aspirations of the operator of a website or web page. He will have to decide whether to use SEO or other strategies.

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